Russo Power Equipment is Putting Down Roots in Wisconsin

New Store opening in New Berlin, WI

Russo Power Equipment, as a top dealer of land maintenance equipment and parts, is bringing more than 50 years of industry expertise to the Greater Milwaukee area later this year. The company’s newest location features a large showroom as well as an extensive warehouse and expert-level service department. This area is the perfect region to expand Russo’s footprint because of its numerous municipalities, impressive Parks & Rec Departments, commercial contractors, and outdoor enthusiasts. The city of New Berlin alone boasts 845 acres of parks and conservancy areas.

Russo will staff the location with knowledgeable sales representatives that will assist professional landscapers, arborists, and large property owners in choosing top-of-the-line equipment to best fit their needs.

Business Development Manager Christian Balderas commented, “We can’t wait to finally provide a storefront for our longtime Wisconsin-based customers, and we look forward to our growth in the region. The support we have received from New Berlin residents and locals from the surrounding Milwaukee area has been nothing short of amazing.”

Russo’s internal motto of “People Power Us” will continue to serve as a guiding light. The team is excited to continue to learn more about the New Berlin community and looks forward to adding local personnel to staff the facility as Russo puts down roots.

Cori Huege, Russo’s Contracts & Compliance Manager added, "New Berlin already feels like our home. Our construction team is made up of several different local businesses and each one has been excited to learn about who we are... We have already been welcomed by so many and we cannot wait to embrace this community & start to give back!"

Russo Power Equipment: New Berlin will host a grand opening later this fall at the new store located at 16555 W Lincoln Ave, New Berlin, WI 53151.

ABOUT RUSSO POWER EQUIPMENT: Russo Power Equipment has built a reputation as the premier power equipment and landscape supply dealer in the Midwest while maintaining core values that have existed since day one. Due to extensive relationships with manufacturers like Toro, Exmark, Wright, ECHO, RedMax, STIHL, Briggs & Stratton, Kohler, Kawasaki, and many others, they are able to carry the largest selection of equipment at competitive pricing. From a stock of over one million parts to a knowledgeable service department, Russo aims to meet the needs of every customer while treating each one like a part of the family, not just another sale. The Russo motto is “People Power Us” and they work hard to infuse that into everything they do, sell, or fix. Russo Power Equipment started as a family-owned business and has been Powering Nature’s Professionals Since 1970.